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This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.
Compra de libros
Marketing plans : how to prepare them, how to use the, Malcolm McDonald
- Idioma
- Publicado en
- 1995
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 5,99 €
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- Título
- Marketing plans : how to prepare them, how to use the
- Idioma
- Inglés
- Autores
- Malcolm McDonald
- Editorial
- Butterworth-Heinemann
- Publicado en
- 1995
- Formato
- Tapa blanda
- ISBN10
- 075062213x
- ISBN13
- 9780750622134
- Serie
- Recogida
- Professional development series
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,85 de 5
- Descripción
- This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.