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With a new Afterword to the 2002 edition, this work employs journalistic insight and personal experience to expose the insidious practices and widespread impacts of corporate marketing, alongside the rising activist movements poised to change the 21st century. Originally published before the World Trade Organization protests in Seattle, it serves as a pioneering critique of culture, exploring the intersections of money, marketing, and anti-corporate activism. As global corporations vie for consumer loyalty, a new generation is pushing back against rampant consumerism using innovative strategies. This compelling study reveals how the Nike swoosh has morphed from a symbol of athleticism to one of sweatshop labor, how young McDonald’s employees are risking their jobs to join labor unions, and how “culture jammers” employ creative tactics to subvert advertising messages. This work will challenge and inform students across various fields, including sociology, economics, and marketing. It aims to analyze the forces opposing corporate dominance and to highlight the cultural and economic conditions that have made such opposition not just possible, but necessary.