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Putting the public back in public relations - how social media is reinventing the aging business of PR
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Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.
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Putting the public back in public relations - how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge
- Idioma
- Publicado en
- 2009
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- Putting the public back in public relations - how social media is reinventing the aging business of PR
- Idioma
- Inglés
- Autores
- Brian Solis, Deirdre Breakenridge
- Editorial
- Pearson Education
- Publicado en
- 2009
- Formato
- Tapa dura
- ISBN10
- 0137150695
- ISBN13
- 9780137150694
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,7 de 5
- Descripción
- Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.