Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.
Brian Solis Libros
Brian Solis es un destacado analista digital, sociólogo y futurista, centrado en el impacto de las tecnologías emergentes en los negocios, el marketing y la cultura. Es reconocido mundialmente como un líder de opinión y autor influyente en los nuevos medios. Su obra explora el panorama cambiante del consumismo conectado y cómo las empresas deben adaptarse a las nuevas generaciones de clientes y empleados. Solis ofrece una visión sobre el futuro de los negocios y cómo la era digital está remodelando las relaciones con los clientes y las estrategias organizacionales.
Engage!
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web - Revised and Updated
- 336 páginas
- 12 horas de lectura
The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time.
The End of Business As Usual
Rewire the Way You Work to Succeed in the Consumer Revolution
- 320 páginas
- 12 horas de lectura
It's a new era of business and consumerism--and you play a role in defining itToday's biggest trends--the mobile web, social media, real-time--have produced a new consumer landscape. "The End of Business As Usual" explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.