¡Agotado, pero muy deseado!
Más información sobre el libro
Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.
Compra de libros
Made in Germany: corporate identity of a nation, David Head
- Idioma
- Publicado en
- 1992
- product-detail.submit-box.info.binding
- (Tapa blanda)
Te avisaremos por correo electrónico en cuanto lo localicemos.
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Made in Germany: corporate identity of a nation
- Idioma
- Inglés, Alemán
- Autores
- David Head
- Editorial
- Hodder
- Publicado en
- 1992
- Formato
- Tapa blanda
- Páginas
- 192
- ISBN10
- 0340555378
- ISBN13
- 9780340555378
- Serie
- Etiquetas
- No ficción, Tema histórico, Historia, Otra historia
- Descripción
- Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.