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Más información sobre el libro
Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.
Compra de libros
Made in Germany: corporate identity of a nation, David Head
- Idioma
- Publicado en
- 1992
- product-detail.submit-box.info.binding
- (Tapa blanda)
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