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David Head

    Made in Germany: corporate identity of a nation
    Welcome to the Beach
    • A young boy embarks on his first beach adventure, discovering a vibrant world filled with starfish, a diving turtle, and crabs invading a sand castle. Aimed at children aged 2-6, the narrative encourages counting, object identification, and exploration of beach life, all while sparking imagination through delightful scenes and engaging encounters.

      Welcome to the Beach
    • Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.

      Made in Germany: corporate identity of a nation