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This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world. The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.
Compra de libros
Critical Thinking in Consumer Behavior, Judy Graham
- Idioma
- Publicado en
- 2010
- product-detail.submit-box.info.binding
- (A caballete)
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- Título
- Critical Thinking in Consumer Behavior
- Idioma
- Inglés
- Autores
- Judy Graham
- Editorial
- Pearson
- Publicado en
- 2010
- Formato
- A caballete
- Páginas
- 173
- ISBN10
- 0136027164
- ISBN13
- 9780136027164
- Serie
- Etiquetas
- No ficción, Autoayuda, Temas psicológicos, Desarrollo personal
- Calificación
- 4,35 de 5
- Descripción
- This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world. The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.