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Parámetros
- 192 páginas
- 7 horas de lectura
Más información sobre el libro
Comprehensive exploration of word of mouth advertising as a separate and equal marketing tool to traditional media advertising, public relations, and product presentation. Includes an analysis of word of mouth concepts that work and those that don't, a detailed description of word of mouth programs that any business or organization can implement immediately, and an explanation of particular techniques that can be employed in the development of new word of mouth programs.
Idioma
Compra de libros
Don't Take Our Word for It!, Godfrey Harris
- Idioma
- Publicado en
- 1998
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- (Tapa blanda)
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- Título
- Don't Take Our Word for It!
- Idioma
- Inglés
- Autores
- Godfrey Harris
- Editorial
- Bookworld Services
- Publicado en
- 1998
- Formato
- Tapa blanda
- Páginas
- 192
- ISBN10
- 0935047247
- ISBN13
- 9780935047240
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Guías y Manuales, Marketing y relaciones públicas, Comunicación, Publicidad y Promoción, Clientes
- Primera publicación
- 1998
- Título original
- Don't take our word for it!
- Calificación
- 3,75 de 5
- Descripción
- Comprehensive exploration of word of mouth advertising as a separate and equal marketing tool to traditional media advertising, public relations, and product presentation. Includes an analysis of word of mouth concepts that work and those that don't, a detailed description of word of mouth programs that any business or organization can implement immediately, and an explanation of particular techniques that can be employed in the development of new word of mouth programs.