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By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.
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Consumer Behavior, John C. Mowen
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- Título
- Consumer Behavior
- Idioma
- Inglés
- Autores
- John C. Mowen
- Editorial
- Prentice Hall
- Formato
- Tapa dura
- ISBN10
- 0023846119
- ISBN13
- 9780023846113
- Serie
- Etiquetas
- No ficción, Ciencias sociales
- Descripción
- By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.