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Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: · traditional marketing techniques and theories, · the practical and tactical decision-making processes involved in marketing, · up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.
Compra de libros
Essentials of Marketing, Jim Blythe
- Idioma
- Publicado en
- 2012
- Encuadernación
- (Tapa blanda)
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- Título
- Essentials of Marketing
- Idioma
- Inglés
- Autores
- Jim Blythe
- Editorial
- Pearson Education, Limited
- Publicado en
- 2012
- Formato
- Tapa blanda
- ISBN10
- 0273757687
- ISBN13
- 9780273757689
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Calificación
- 3,5 de 5
- Descripción
- Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: · traditional marketing techniques and theories, · the practical and tactical decision-making processes involved in marketing, · up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.