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Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.
Compra de libros
Scientific Advertising, Claude C. Hopkins
- Idioma
- Publicado en
- 2010
- Encuadernación
- (Tapa blanda)
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- Título
- Scientific Advertising
- Idioma
- Inglés
- Autores
- Claude C. Hopkins
- Editorial
- WWW.SNOWBALLPUBLISHING.COM
- Publicado en
- 2010
- Formato
- Tapa blanda
- Páginas
- 80
- ISBN13
- 9781607962366
- Serie
- Etiquetas
- Comercio, Temas psicológicos, Ciencia, Regalos para mujeres, Escritura
- Calificación
- 4 de 5
- Descripción
- Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.