Agotado
Más información sobre el libro
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
Compra de libros
Brand New China, Jing Wang
- Idioma
- Publicado en
- 2008
- product-detail.submit-box.info.binding
- (Tapa dura)
Te avisaremos por correo electrónico en cuanto lo localicemos.
Métodos de pago
Nos falta tu reseña aquí
- Título
- Brand New China
- Idioma
- Inglés
- Autores
- Jing Wang
- Editorial
- Harvard University Press
- Publicado en
- 2008
- Formato
- Tapa dura
- Páginas
- 432
- ISBN10
- 0674026802
- ISBN13
- 9780674026803
- Serie
- Etiquetas
- China
- Calificación
- 3,1 de 5
- Descripción
- One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.