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This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer for executives who need to get quickly up-to-speed on CRM, the book covers a full range of critical issues including integration challenges and security concerns, and illuminates CRMs key role in the 24/7/365 real-time business revolution. CRM in Real Time is an essential guide for any organization seeking to maximize customer relationships, coordinate customer-facing functions, and leverage the power of the Internet as business goes real time.
Compra de libros
CRM in real time, Barton J. Goldenberg
- Idioma
- Publicado en
- 2008
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- CRM in real time
- Idioma
- Inglés
- Autores
- Barton J. Goldenberg
- Editorial
- CyberAge Books
- Publicado en
- 2008
- Formato
- Tapa blanda
- ISBN10
- 0910965803
- ISBN13
- 9780910965804
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 3 de 5
- Descripción
- This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer for executives who need to get quickly up-to-speed on CRM, the book covers a full range of critical issues including integration challenges and security concerns, and illuminates CRMs key role in the 24/7/365 real-time business revolution. CRM in Real Time is an essential guide for any organization seeking to maximize customer relationships, coordinate customer-facing functions, and leverage the power of the Internet as business goes real time.