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Solving complex problems and effectively selling solutions is essential for success, yet many struggle with this skill. Common pitfalls include jumping to conclusions, confirming biases, and viewing challenges through narrow frameworks. Moreover, when presenting recommendations, we often overlook that our reasoning may not be clear to others. To address these issues, seasoned strategy professors and consultants introduce a practical four-step approach to navigate these challenges. Drawing on proven methods from top strategy consultants, cognitive psychology research, and design thinking advancements, they offer a comprehensive toolkit for tackling business problems. Through engaging stories and detailed case studies, the authors guide readers in stating, structuring, and solving problems, as well as selling their solutions. With decades of experience in research, teaching, and consulting, the authors provide an indispensable manual for anyone looking to create value by addressing critical organizational challenges.