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Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
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Copywriting, J. Jonathan Gabay
- Idioma
- Publicado en
- 2003
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- (Tapa blanda)
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- Título
- Copywriting
- Idioma
- Inglés
- Autores
- J. Jonathan Gabay
- Editorial
- Hodder Education
- Publicado en
- 2003
- Formato
- Tapa blanda
- Páginas
- 336
- ISBN10
- 0340867280
- ISBN13
- 9780340867280
- Serie
- Etiquetas
- Escritura
- Calificación
- 3,35 de 5
- Descripción
- Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.