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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
Compra de libros
Global Marketing, Svend Hollensen
- Idioma
- Publicado en
- 2004
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- Título
- Global Marketing
- Subtítulo
- A Decision-oriented Approach
- Idioma
- Inglés
- Autores
- Svend Hollensen
- Editorial
- Prentice Hall
- Publicado en
- 2004
- Formato
- Tapa blanda
- Páginas
- 760
- ISBN10
- 0273678396
- ISBN13
- 9780273678397
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Casos clínicos
- Calificación
- 3,4 de 5
- Descripción
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field