Parámetros
- 328 páginas
- 12 horas de lectura
Más información sobre el libro
The book challenges conventional beliefs about strategic success, arguing that fierce competition leads to a "red ocean" of bloody rivalry, while sustainable success is achieved by exploring "blue oceans"—new markets with significant growth potential. Drawing on over 150 strategic analyses spanning more than a century and 50 industries, it offers a systematic approach to making the competition irrelevant. The authors present a revolutionary framework for strategic thinking, demonstrating how to unlock new markets where competition is not a factor. This influential work is highly recommended by numerous leaders as essential reading for managers and business students alike.
Compra de libros
Blue Ocean Strategy. 블루오션전략, Renée Mauborgne, W. Chan Kim
- Idioma
- Publicado en
- 2005
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- Blue Ocean Strategy. 블루오션전략
- Idioma
- Inglés, Coreano
- Autores
- Renée Mauborgne, W. Chan Kim
- Editorial
- Kyobo Mun'go
- Publicado en
- 2005
- Formato
- Tapa dura
- Páginas
- 328
- ISBN10
- 8970856579
- ISBN13
- 9788970856575
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Autoayuda, Gestión & Recursos humanos, Liderazgo, Emprendimiento, Estrategia
- Primera publicación
- 2005
- Título original
- Blue Ocean Strategy
- Calificación
- 4 de 5
- Descripción
- The book challenges conventional beliefs about strategic success, arguing that fierce competition leads to a "red ocean" of bloody rivalry, while sustainable success is achieved by exploring "blue oceans"—new markets with significant growth potential. Drawing on over 150 strategic analyses spanning more than a century and 50 industries, it offers a systematic approach to making the competition irrelevant. The authors present a revolutionary framework for strategic thinking, demonstrating how to unlock new markets where competition is not a factor. This influential work is highly recommended by numerous leaders as essential reading for managers and business students alike.