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Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises
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The Discourse of Advertising, Guy Cook
- Idioma
- Publicado en
- 1992
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- Título
- The Discourse of Advertising
- Idioma
- Inglés
- Autores
- Guy Cook
- Editorial
- Routledge
- Publicado en
- 1992
- Formato
- Tapa blanda
- ISBN10
- 0415041708
- ISBN13
- 9780415041706
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Libros de texto, Comercio, Negocios & Gestión, Diccionarios y libros de texto de idiomas, Idiomas, Marketing & Ventas, Libros de idiomas
- Descripción
- Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises