Agotado
Parámetros
- 272 páginas
- 10 horas de lectura
Más información sobre el libro
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Compra de libros
Selling the Invisible, Harry Beckwith
- Idioma
- Publicado en
- 2012
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- (Tapa blanda)
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- Título
- Selling the Invisible
- Idioma
- Inglés
- Autores
- Harry Beckwith
- Editorial
- Grand Central Publishing
- Publicado en
- 2012
- Formato
- Tapa blanda
- Páginas
- 272
- ISBN10
- 0446672319
- ISBN13
- 9780446672313
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Comercio, Negocios & Gestión, Autoayuda, Temas psicológicos, Psicología, Marketing & Ventas, Emprendimiento, Marketing y relaciones públicas, Comunicación
- Primera publicación
- 1997
- Título original
- Selling the Invisible
- Calificación
- 3,95 de 5
- Descripción
- SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.