Servitization Strategy

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The book explores the transition to outcome-based business models, emphasizing the importance of offering products-as-a-service to enhance customer value and generate consistent revenue. It addresses the challenges firms face during this strategic shift and presents a practical guide to innovating services through servitization. As part of the Palgrave Executive Essentials series, it aims to equip businesses with the necessary tools to successfully implement advanced services and navigate the complexities of this evolving landscape.