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Transforming customer relations into a strategic asset is central to maximizing satisfaction. The book emphasizes the balance between technology and personal interaction, guiding readers on how to leverage both to enhance the customer experience. It offers insights into creating a winning approach that integrates innovative tools with a human touch, ensuring that businesses can meet and exceed customer expectations effectively.
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Think Human, Olivier Duha
- Idioma
- Publicado en
- 2024
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- (Tapa dura)
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- Título
- Think Human
- Subtítulo
- The Customer Experience Revolution in the Digital Age
- Idioma
- Inglés
- Autores
- Olivier Duha
- Editorial
- Kogan Page
- Publicado en
- 2024
- Formato
- Tapa dura
- Páginas
- 224
- ISBN13
- 9781398614543
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 4 de 5
- Descripción
- Transforming customer relations into a strategic asset is central to maximizing satisfaction. The book emphasizes the balance between technology and personal interaction, guiding readers on how to leverage both to enhance the customer experience. It offers insights into creating a winning approach that integrates innovative tools with a human touch, ensuring that businesses can meet and exceed customer expectations effectively.