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Creating Success: How to Write a Marketing Plan
Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Revised Third Edition
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A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.
Compra de libros
Creating Success: How to Write a Marketing Plan, John Westwood
- Idioma
- Publicado en
- 2011
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Muy Bueno
- Precio
- 11,39 €
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- Título
- Creating Success: How to Write a Marketing Plan
- Subtítulo
- Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Revised Third Edition
- Idioma
- Inglés
- Autores
- John Westwood
- Editorial
- Kogan Page
- Publicado en
- 2011
- Formato
- Tapa blanda
- Páginas
- 144
- ISBN10
- 0749461500
- ISBN13
- 9780749461508
- Serie
- Etiquetas
- Comercio
- Calificación
- 3,3 de 5
- Descripción
- A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.