Este es el que agregas al carrito
Más información sobre el libro
Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.
Compra de libros
International Marketing - Eleventh Edition, Michael Czinkota, Ilkka A. Ronkainen, Annie Cui
- Idioma
- Publicado en
- 2020
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 20,49 €
Métodos de pago
Nos falta tu reseña aquí
- Título
- International Marketing - Eleventh Edition
- Idioma
- Inglés
- Autores
- Michael Czinkota, Ilkka A. Ronkainen, Annie Cui
- Editorial
- Cengage Learning, Inc
- Publicado en
- 2020
- Formato
- Tapa blanda
- Páginas
- 720
- ISBN10
- 0357445120
- ISBN13
- 9780357445129
- Serie
- Calificación
- 3,95 de 5
- Descripción
- Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.