Drop the Pink Elephant

Más información sobre el libro

A seemingly harmless quote. Mr. Clinton was trying to get his point across no doubt. But what are the factors that most people remember about this statement? Almost all of us fall into the deadly trap of allowing poor communication skills to obscure our meanings, reduce our effectiveness, and highlight our stupidity. According to author Bill McFarlan, most of us tend to talk in these negatives, which he terms 'pink elephants'. By drawing on personal and well-known examples, McFarlan provides a host of classic 'pink elephants' and the ways and means to avoid them.