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This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.
Compra de libros
Politics, Propaganda, and Public Health, Laura Crosswell, Lance Porter
- Idioma
- Publicado en
- 2020
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- Título
- Politics, Propaganda, and Public Health
- Idioma
- Inglés
- Autores
- Laura Crosswell, Lance Porter
- Editorial
- Lexington Books
- Publicado en
- 2020
- Formato
- Tapa blanda
- Páginas
- 186
- ISBN10
- 149855301X
- ISBN13
- 9781498553018
- Serie
- Etiquetas
- Salud & Medicina
- Descripción
- This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.