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Ultimate Guide to Facebook Advertising

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Parámetros

  • 327 páginas
  • 12 horas de lectura

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"Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers"--

Publicación

Compra de libros

Ultimate Guide to Facebook Advertising, Perry S. Marshall, Tom Meloche, Keith Krance

Idioma
Publicado en
2015
Encuadernación
(Tapa dura),
Estado del libro
Dañado
Precio
3,29 €

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Título
Ultimate Guide to Facebook Advertising
Idioma
Inglés
Publicado en
2015
Formato
Tapa dura
Páginas
327
ISBN10
1599185466
ISBN13
9781599185460
Serie
Calificación
3,95 de 5
Descripción
"Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers"--