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The Medici effect : what elephants and epidemics can teach us about innovation

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Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

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The Medici effect : what elephants and epidemics can teach us about innovation, Frans Johansson

Idioma
Publicado en
2006
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Título
The Medici effect : what elephants and epidemics can teach us about innovation
Idioma
Inglés
Publicado en
2006
Formato
Tapa blanda
Páginas
207
ISBN10
1422102823
ISBN13
9781422102824
Serie
Calificación
3,9 de 5
Descripción
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.