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With a Foreword by Jerry Yang, co-founder of Yahoo!, this title gives proven techniques for maintaining a presence in the cyber marketplace by using bulk email, effective Web site design, and secured customer payment methods. The book includes case studies of businesses that are successfully using these techniques and it analyzes the reasons for their effectiveness.
Compra de libros
Marketing on the Internet, Jan Zimmerman, Jerry Yang
- Idioma
- Publicado en
- 2000
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Marketing on the Internet
- Idioma
- Inglés
- Autores
- Jan Zimmerman, Jerry Yang
- Editorial
- Maximum Press
- Publicado en
- 2000
- Formato
- Tapa blanda
- ISBN10
- 1885068360
- ISBN13
- 9781885068361
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Tecnología & Ingeniería, Autoayuda, Desarrollo personal, Ordenadores & Internet, Marketing & Ventas
- Calificación
- 3 de 5
- Descripción
- With a Foreword by Jerry Yang, co-founder of Yahoo!, this title gives proven techniques for maintaining a presence in the cyber marketplace by using bulk email, effective Web site design, and secured customer payment methods. The book includes case studies of businesses that are successfully using these techniques and it analyzes the reasons for their effectiveness.