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This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.
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Even More Offensive Marketing, J. Hugh Davidson
- Idioma
- Publicado en
- 1997
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Even More Offensive Marketing
- Idioma
- Inglés
- Autores
- J. Hugh Davidson
- Editorial
- Penguin Business
- Publicado en
- 1997
- Formato
- Tapa blanda
- Páginas
- 94
- ISBN10
- 0146003624
- ISBN13
- 9780146003622
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 2,85 de 5
- Descripción
- This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.