Parámetros
- 560 páginas
- 20 horas de lectura
Más información sobre el libro
How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai? Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of 'traditional' strategy theory from a global perspective, while highlighting issues unique to companies operating worldwide and discusses truly 'transnational' firms, whose place of origin can no longer be pinpointed. The third edition of this popular text offers substantially revised chapters on Emerging global players and Global trends, as well as more coverage of ethics and sustainability, and outsourcing and offshoring. Lecturers can access PowerPoint presentations, a lecturer manual and a testbank.
Compra de libros
Global strategic management, Philippe Lasserre
- Idioma
- Publicado en
- 2012
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- (Tapa blanda)
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- Título
- Global strategic management
- Idioma
- Inglés
- Autores
- Philippe Lasserre
- Editorial
- Palgrave Macmillan
- Publicado en
- 2012
- Formato
- Tapa blanda
- Páginas
- 560
- ISBN10
- 0230293816
- ISBN13
- 9780230293816
- Serie
- Calificación
- 3,8 de 5
- Descripción
- How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai? Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of 'traditional' strategy theory from a global perspective, while highlighting issues unique to companies operating worldwide and discusses truly 'transnational' firms, whose place of origin can no longer be pinpointed. The third edition of this popular text offers substantially revised chapters on Emerging global players and Global trends, as well as more coverage of ethics and sustainability, and outsourcing and offshoring. Lecturers can access PowerPoint presentations, a lecturer manual and a testbank.