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Covering core concepts in strategic management, this work offers fully integrated treatment of business ethics, small businesses and entrepreneurships, as well as global strategic management. Theory and concepts are brought to life through numerous cases from a wide variety of organizations.
Compra de libros
Strategic management, Gregory G. Dess, Alex Miller
- Idioma
- Publicado en
- 1993
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- Título
- Strategic management
- Idioma
- Inglés
- Autores
- Gregory G. Dess, Alex Miller
- Editorial
- McGraw-Hill
- Publicado en
- 1993
- Formato
- Tapa dura
- Páginas
- 924
- ISBN10
- 0070165696
- ISBN13
- 9780070165694
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Escuela, Marketing & Ventas
- Descripción
- Covering core concepts in strategic management, this work offers fully integrated treatment of business ethics, small businesses and entrepreneurships, as well as global strategic management. Theory and concepts are brought to life through numerous cases from a wide variety of organizations.