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The Economist: Marketing

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Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.

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The Economist: Marketing, Patrick Forsyth

Idioma
Publicado en
2009
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Título
The Economist: Marketing
Idioma
Inglés
Publicado en
2009
Formato
Tapa blanda
Páginas
240
ISBN10
1846681936
ISBN13
9781846681936
Serie
Calificación
3,5 de 5
Descripción
Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.