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Product differences are rapidly and easily copied, or are perceived to be minimal, and differentiating a company's products and services from the competition has become key to corporate survival. This title is designed as a guide for businesses on developing powerful differentiation strategies.
Compra de libros
Differentiate or Die, Jack Trout
- Idioma
- Publicado en
- 2001
- Encuadernación
- (Tapa blanda)
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- Título
- Differentiate or Die
- Subtítulo
- Survival in Our Era of Killer Competition
- Idioma
- Inglés
- Autores
- Jack Trout
- Editorial
- WILEY
- Publicado en
- 2001
- Formato
- Tapa blanda
- Páginas
- 240
- ISBN10
- 0471028924
- ISBN13
- 9780471028925
- Serie
- Etiquetas
- Comercio
- Calificación
- 4 de 5
- Descripción
- Product differences are rapidly and easily copied, or are perceived to be minimal, and differentiating a company's products and services from the competition has become key to corporate survival. This title is designed as a guide for businesses on developing powerful differentiation strategies.