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Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.
Compra de libros
Marketing management and strategy, Peter Doyle
- Idioma
- Publicado en
- 1994
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Dañado
- Precio
- 3 €
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- Título
- Marketing management and strategy
- Idioma
- Inglés
- Autores
- Peter Doyle
- Editorial
- Prentice Hall
- Publicado en
- 1994
- Formato
- Tapa blanda
- Páginas
- 410
- ISBN10
- 0130653500
- ISBN13
- 9780130653505
- Serie
- Etiquetas
- Comercio
- Calificación
- 3,3 de 5
- Descripción
- Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.