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A Preface to Marketing Management
Fifth Edition
Más información sobre el libro
Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
Compra de libros
A Preface to Marketing Management, J. Paul Peter, James H. Donnelly, Jr.
- Idioma
- Publicado en
- 1991
- Encuadernación
- (Tapa blanda)
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- Título
- A Preface to Marketing Management
- Subtítulo
- Fifth Edition
- Idioma
- Inglés
- Autores
- J. Paul Peter, James H. Donnelly, Jr.
- Editorial
- Irwin Professional Publishing
- Publicado en
- 1991
- Formato
- Tapa blanda
- Páginas
- 324
- ISBN10
- 0256094454
- ISBN13
- 9780256094459
- Serie
- Etiquetas
- Comercio
- Descripción
- Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.