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Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
Compra de libros
Branded Entertainment, Jean-Marc Lehu
- Idioma
- Publicado en
- 2007
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- Título
- Branded Entertainment
- Idioma
- Inglés
- Autores
- Jean-Marc Lehu
- Editorial
- Kogan Page Publishers
- Publicado en
- 2007
- Formato
- Tapa dura
- Páginas
- 266
- ISBN10
- 0749449403
- ISBN13
- 9780749449407
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Literatura mundial
- Calificación
- 4,1 de 5
- Descripción
- Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.