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Jim Host, a pivotal figure in college sports marketing, revolutionized the industry with his concept of bundled licensing, attracting corporate sponsors to athletic programs. He founded Host Communications and played a key role in establishing the NCAA Radio Network and the NCAA Corporate Partner Program, collaborating with major brands like Gillette and Coca-Cola. His influence extended to significant projects, including Rupp Arena and the KFC Yum! Center. This book delves into Host's remarkable journey and contributions, revealing the lesser-known aspects of his impactful career.
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Changing the Game, Jim Host
- Idioma
- Publicado en
- 2020
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- Título
- Changing the Game
- Subtítulo
- My Career in Collegiate Sports Marketing
- Idioma
- Inglés
- Autores
- Jim Host
- Editorial
- The University Press of Kentucky
- Publicado en
- 2020
- Formato
- Tapa dura
- Páginas
- 296
- ISBN13
- 9780813179551
- Serie
- Etiquetas
- No ficción, Mapas y viajes, Hobbies, Viajes
- Calificación
- 4,55 de 5
- Descripción
- Jim Host, a pivotal figure in college sports marketing, revolutionized the industry with his concept of bundled licensing, attracting corporate sponsors to athletic programs. He founded Host Communications and played a key role in establishing the NCAA Radio Network and the NCAA Corporate Partner Program, collaborating with major brands like Gillette and Coca-Cola. His influence extended to significant projects, including Rupp Arena and the KFC Yum! Center. This book delves into Host's remarkable journey and contributions, revealing the lesser-known aspects of his impactful career.