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Más información sobre el libro
Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.
Compra de libros
The strategy and tactics of pricing, Thomas T. Nagle, Reed K. Holden
- Idioma
- Publicado en
- 1995
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Bueno
- Precio
- 31,99 €
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