Más información sobre el libro
* McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. * Highly developed and well illustrated treatment of a key marketing technique * Usable by students and executives, for whom the practical, step-by-step approach is designed * Leading author team in the field
Compra de libros
Market segmentation, Malcolm McDonald, Ian Dunbar
- Idioma
- Publicado en
- 2010
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 10,99 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Market segmentation
- Idioma
- Inglés
- Autores
- Malcolm McDonald, Ian Dunbar
- Editorial
- Goodfellow Publishers
- Publicado en
- 2010
- Formato
- Tapa blanda
- Páginas
- 486
- ISBN10
- 1906884188
- ISBN13
- 9781906884185
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Descripción
- * McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. * Highly developed and well illustrated treatment of a key marketing technique * Usable by students and executives, for whom the practical, step-by-step approach is designed * Leading author team in the field