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Offers a potpourri of ideas, information, suggestions and techniques plus dozens of secret strategies to make a consultancy grow and prosper. Contains insider tips in a variety of areas including how to penetrate the government market, reworking brochures and marketing materials, how to get the most from PR, rethinking the consultant's product, unique sales promotions and much more. Also shows how to avoid the most common mistakes and omissions in independent consulting practices.
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The Consultant's Guide to Hidden Profits, Herman Holtz
- Idioma
- Publicado en
- 1992
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- Título
- The Consultant's Guide to Hidden Profits
- Idioma
- Inglés
- Autores
- Herman Holtz
- Editorial
- John Wiley & Sons Incorporated
- Publicado en
- 1992
- Formato
- Tapa dura
- ISBN10
- 0471554960
- ISBN13
- 9780471554967
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 4 de 5
- Descripción
- Offers a potpourri of ideas, information, suggestions and techniques plus dozens of secret strategies to make a consultancy grow and prosper. Contains insider tips in a variety of areas including how to penetrate the government market, reworking brochures and marketing materials, how to get the most from PR, rethinking the consultant's product, unique sales promotions and much more. Also shows how to avoid the most common mistakes and omissions in independent consulting practices.