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Globality : competing with everyone from everywhere for everything

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GLOBALITY describes a world where new companies in emerging markets such as China, India, Brazil and Russia can compete with, and win business from, the established players in the West, and what the threats and opportunities are

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Globality : competing with everyone from everywhere for everything, Harold L. Sirkin, James W. Hemerling, Arindam K. Bhattacharya

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2008
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