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Clicks, Bricks & Brands

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This interactive business book on the marriage of e-tail and retail is updated weekly on its own Web site. Lindstrom gives fascinating insight into the development of clicks and mortar businesses such as Nike, Proctor and Gamble, Lego, Playstation, and Toys "R" Us.

Compra de libros

Clicks, Bricks & Brands, Martin Lindstrøm

Idioma
Publicado en
2002
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4,2
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Título
Clicks, Bricks & Brands
Idioma
Inglés
Editorial
Kogan Page
Publicado en
2002
Formato
Tapa dura
Páginas
320
ISBN10
0749434902
ISBN13
9780749434908
Serie
Calificación
4,2 de 5
Descripción
This interactive business book on the marriage of e-tail and retail is updated weekly on its own Web site. Lindstrom gives fascinating insight into the development of clicks and mortar businesses such as Nike, Proctor and Gamble, Lego, Playstation, and Toys "R" Us.