Martin Lindstrom es un autor de bestsellers centrado en revelar y eliminar la burocracia y las prácticas empresariales ineficaces. A través del pensamiento poco convencional, ofrece maneras de acercarse a los clientes y simplificar los procesos corporativos. Su trabajo enfatiza la importancia del sentido común en el entorno empresarial, proporcionando estrategias prácticas para su implementación. Los libros de Lindstrom, que han vendido millones de copias y han sido traducidos a docenas de idiomas, inspiran a los lectores hacia un enfoque innovador y centrado en el cliente.
This interactive business book on the marriage of e-tail and retail is updated weekly on its own Web site. Lindstrom gives fascinating insight into the development of clicks and mortar businesses such as Nike, Proctor and Gamble, Lego, Playstation, and Toys "R" Us.
Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands - Revised Edition
* A unique exploration of children's relationships with consumer brands
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Foreword by Morgan Spurlock. From the bestselling author of Buyology comes a shocking insider’s look at how global giants manipulate our minds to persuade us to buy. Marketing visionary Martin Lindstrom, with over twenty years of experience in branding, exposes the psychological tricks companies use to win our hard-earned dollars. Building on Vance Packard's classic, The Hidden Persuaders, Lindstrom reveals alarming insights, including how advertisers target children from the womb and the surprising thoughts heterosexual men have when exposed to sexually provocative ads. He highlights how marketers exploit public fears surrounding global issues like contagions and extreme weather to drive sales. The book presents neuroscientific evidence of our addiction to smartphones, which can be harder to overcome than substance dependencies. It also uncovers how companies mine our digital footprints to tailor ads to our psychological profiles and how some brands intentionally create chemically addictive products. A three-month guerrilla marketing experiment sheds light on the most powerful hidden persuader of all. This searing expose introduces a new class of tricks and techniques, showcasing the insidious nature of 21st-century persuasion.
Marketing visionary Martin Lindström has been on the front lines of the branding wars for over 20 years. In 'Brandwashed' he turns the spotlight on his own industry, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.
Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
In this groundbreaking exploration of sensory branding, Martin Lindstrom uncovers the strategies that distinguish the world's leading branding companies by integrating touch, taste, smell, sight, and sound for remarkable outcomes. Drawing from the largest study on how our senses influence brand creation, Lindstrom presents a six-step program designed to modernize brand building. Conducted by Millward Brown across multiple countries, the research highlights that a significant 75 percent of our emotions stem from scent, a key insight Lindstrom encourages brands to leverage. The book offers tools for assessing a brand's sensory impact and enhancing its consumer appeal. Lindstrom identifies the top twenty brands for the future based on sensory awareness, including Singapore Airlines, Apple, and Disney. Fascinating facts abound, such as the "new-car" smell being a factory-installed aerosol and Kellogg's patented sound and feel of cornflakes. Additionally, Singapore Airlines has a signature scent embedded in their service, while Starbucks' identity is more tied to its café design than its coffee. Recognized as the "World's Brand Futurist" by the BBC, Lindstrom, with two decades of experience as an advertising CEO and advisor to Fortune 500 companies, combines scientific evidence with insights from successful brands to demonstrate how to transform marketing strategies into tangible business results.
Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world’s leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.
WALL STREET JOURNAL Bestseller A humorous, yet practical five-step guide to ridding ourselvesand our companiesof commonplace, bureaucratic bottlenecks that plague every office around the world.
Werbung manipuliert uns. Das ist nichts Neues? Doch! Denn wie heimtückisch die neuesten Tricks, Kniffe und Verführungstechniken der Werbeindustrie wirklich sind, wissen nur echte Insider. Jetzt packt einer von ihnen aus: Martin Lindstrom deckt auf, was er im Verborgenen der MarketingWelt erlebt hat. Dieses Buch ist die Beichte eines Werbetreibenden, der uns verrät, wie Werbung uns beeinflusst - und zwar schon im Mutterleib! Werfen Sie einen Blick durch das Schlüsselloch der Tür, hinter der die Marketing-Spezialisten ihre neuen Kampagnen entwerfen und immer mehr Fallen entwickeln, in die wir einfach hineintappen müssen. „Brandwashed ist klug, zum Nachdenken anregend - und äußerst unterhaltsam.“ FORTUNE
Martin Lindstrom wordt ingehuurd door de toonaangevendste merken ter wereld om uit te vinden wat hun klanten drijft. Hij besteedt 300 nachten per jaar bij hen thuis om door zorgvuldige observatie van alle details hun verborgen verlangens te ontdekken en zo, in het ultieme geval, aanwijzingen te vinden voor een miljoenenproduct. Lindstrom voert je mee in een wereldomvattend verhaal dat ondernemende marketeers en iedereen die geïnteresseerd is in de eindeloze rijkheid van menselijk gedrag zal boeien en verbazen. Hoe een afgetrapte sneaker van een 11-jarige Duitse jongen leidde tot de ongelooflijke wederopstanding van LEGO. Hoe een magneet op een koelkast in Siberië een Amerikaanse supermarktrevolutie veroorzaakte. Hoe een knuffelbeer in de slaapkamer van een meisje een kledingretailer hielp met de optimalisatie van 1.000 winkels in 20 landen. Hoe een doodgewone armband de klantenloyaliteit met 159 procent verbeterde in minder dan een jaar. Hoe de ergonomische lay-out van het dashboard van een auto aanleiding gaf voor het redesign van de Roomba-stofzuiger.
