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An examination of Microsoft's reinvention under the leadership of CEO Steve Ballmer discusses the ways in which the company survived such challenges as a federal antitrust trial, the dot-com revolution, and a recession, relating how it implemented numerous successful changes to become the world's second most recognizable brand. 50,000 first printing.
Compra de libros
Microsoft Rebooted, Slater Robert
- Idioma
- Publicado en
- 2004
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- (Tapa dura)
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- Título
- Microsoft Rebooted
- Idioma
- Inglés
- Autores
- Slater Robert
- Editorial
- Portfolio
- Publicado en
- 2004
- Formato
- Tapa dura
- Páginas
- 257
- ISBN10
- 1591840392
- ISBN13
- 9781591840398
- Serie
- Etiquetas
- No ficción, Tema histórico, Historia, Comercio, Negocios & Gestión, Tecnología & Ingeniería, Tecnología, Marketing & Ventas
- Calificación
- 3,4 de 5
- Descripción
- An examination of Microsoft's reinvention under the leadership of CEO Steve Ballmer discusses the ways in which the company survived such challenges as a federal antitrust trial, the dot-com revolution, and a recession, relating how it implemented numerous successful changes to become the world's second most recognizable brand. 50,000 first printing.