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This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
Compra de libros
Corporate Communication, Joep Cornelissen
- Idioma
- Publicado en
- 2011
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 6,99 €
Métodos de pago
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- Título
- Corporate Communication
- Subtítulo
- A Guide to Theory and Practice - 3rd Edition
- Idioma
- Inglés
- Autores
- Joep Cornelissen
- Editorial
- SAGE Publications Ltd
- Publicado en
- 2011
- Formato
- Tapa blanda
- Páginas
- 296
- ISBN10
- 0857022431
- ISBN13
- 9780857022431
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Comunicación
- Calificación
- 3,5 de 5
- Descripción
- This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.