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Focusing on contemporary brand management and innovation, this textbook explores the dynamic interactions between companies and consumers in the co-creation of brands. It offers insights into current practices and strategies, making it an essential resource for students looking to understand the evolving landscape of branding in today's marketplace.
Publicación
Compra de libros
Brand Management, Pinar Cankurtaran, Michael Beverland
- Idioma
- Publicado en
- 2024
- Encuadernación
- (Tapa dura)
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- Título
- Brand Management
- Idioma
- Inglés
- Autores
- Pinar Cankurtaran, Michael Beverland
- Editorial
- SAGE Publications Ltd
- Publicado en
- 2024
- Formato
- Tapa dura
- Páginas
- 440
- ISBN13
- 9781529616989
- Serie
- Etiquetas
- Comercio, Temática jurídica
- Descripción
- Focusing on contemporary brand management and innovation, this textbook explores the dynamic interactions between companies and consumers in the co-creation of brands. It offers insights into current practices and strategies, making it an essential resource for students looking to understand the evolving landscape of branding in today's marketplace.