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Parámetros
- 440 páginas
- 16 horas de lectura
Más información sobre el libro
Focusing on contemporary brand management and innovation, this textbook explores the dynamic interactions between companies and consumers in the co-creation of brands. It offers insights into current practices and strategies, making it an essential resource for students looking to understand the evolving landscape of branding in today's marketplace.
Compra de libros
Brand Management, Michael Beverland, Pinar Cankurtaran
- Idioma
- Publicado en
- 2024
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- Título
- Brand Management
- Idioma
- Inglés
- Autores
- Michael Beverland, Pinar Cankurtaran
- Editorial
- SAGE Publications Ltd
- Publicado en
- 2024
- Formato
- Tapa dura
- Páginas
- 440
- ISBN13
- 9781529616989
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Libros de texto, Comercio, Negocios & Gestión, Temática jurídica, Derecho
- Descripción
- Focusing on contemporary brand management and innovation, this textbook explores the dynamic interactions between companies and consumers in the co-creation of brands. It offers insights into current practices and strategies, making it an essential resource for students looking to understand the evolving landscape of branding in today's marketplace.