Agotado
Parámetros
- 222 páginas
- 8 horas de lectura
Más información sobre el libro
"With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand ..."--Publisher description
Compra de libros
Tata, Morgen Witzel
- Idioma
- Publicado en
- 2010
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- Título
- Tata
- Idioma
- Inglés
- Autores
- Morgen Witzel
- Editorial
- Penguin Books India
- Publicado en
- 2010
- Formato
- Tapa dura
- Páginas
- 222
- ISBN10
- 0670084069
- ISBN13
- 9780670084067
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Gestión & Recursos humanos, India
- Calificación
- 3,45 de 5
- Descripción
- "With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand ..."--Publisher description