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Parámetros
- 298 páginas
- 11 horas de lectura
Más información sobre el libro
"The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.
Compra de libros
Creating Brand Loyalty, Richard D. Czerniawski, Michael W. Maloney
- Idioma
- Publicado en
- 1999
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Creating Brand Loyalty
- Subtítulo
- The Managment of Power Positioning and Really Great Advertising
- Idioma
- Inglés
- Editorial
- Hudson House Publishing
- Publicado en
- 1999
- Formato
- Tapa blanda
- Páginas
- 298
- ISBN10
- 1587768143
- ISBN13
- 9781587768149
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Comercio, Negocios & Gestión, Temática de moda, Moda
- Calificación
- 3 de 5
- Descripción
- "The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.