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Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
Compra de libros
Counter Strategies in Global Markets, Olaf Plötner
- Idioma
- Publicado en
- 2011
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- Título
- Counter Strategies in Global Markets
- Idioma
- Inglés
- Autores
- Olaf Plötner
- Editorial
- Palgrave Macmillan
- Publicado en
- 2011
- Formato
- Tapa dura
- Páginas
- 170
- ISBN10
- 0230301312
- ISBN13
- 9780230301313
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 5 de 5
- Descripción
- Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.