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Parámetros
- 512 páginas
- 18 horas de lectura
Más información sobre el libro
'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.
Compra de libros
Product Management, Donald R. Lehmann, Russell S. Winer
- Idioma
- Publicado en
- 2005
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Bueno
- Precio
- 10,49 €
Métodos de pago
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- Título
- Product Management
- Idioma
- Inglés
- Autores
- Donald R. Lehmann, Russell S. Winer
- Editorial
- Irwin Professional Pub
- Publicado en
- 2005
- Formato
- Tapa dura
- Páginas
- 512
- ISBN10
- 0072865989
- ISBN13
- 9780072865981
- Serie
- Calificación
- 4,1 de 5
- Descripción
- 'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.